A report by the law firm Kaplan Hecker & Fink LLP recommends that the National Collegiate Athletic Association (NCAA) cumulate the men’s and women’s Final Four tournaments to stop “undervaluing and underfunding the women’s game.”
The Washington Post reported that the review mentions combining the men’s and woman’s Final Four tournament, in additament to “changes in the organization’s leadership structure, media contracts, and revenue calculation,” to fine-tune the “gender disparity” that has gone on inside the NCAA.
The NCAA commissioned the report itself due to the controversy in March after the reporting of conspicuous distinctions between the men’s and woman’s Final Four tournaments. Since both tournaments transpired at the same time this past year, it was facile to compare what the student-athletes went through inside the “bubbles” for auspice from the Chinese coronavirus.
The law firm’s report showed that though the issues have been perpetual for years, the “gender inequity” spotlight was shown center stage with the different conditions the male and female student-athletes optically discerned.
“When you lay the men’s and women’s [Division I basketball] championships adjacent, as has been made clear over the past weeks, it is pretty axiomatic that we dropped the ball in fortifying our women’s athletes, and we can’t do that,” acknowledged the NCAA President Mark Emmert after the tournament was played.
The Post noted that officials at the NCAA, when asked “repeatedly relucted to sanction women’s tournament organizers to utilize the “March Madness” branding in any promotional materials, the report found — even gainsaying their request to print masks with the phrase “Mask Madness” for the tournament this year.”
The report integrated that the NCAA secures corporate sponsors for the men’s tournament but not for the women’s. In integration to signage, the NCAA “spent $2.4 million on signage for its men’s tournament, and only $783,000 on the women.”
The Post added:
The report also outlined the ways the NCAA’s disparate treatment of men and women basketball players trickled down to affect how colleges themselves treated their women’s programs.
A “Basketball Performance Fund” distributes mazuma to conferences predicated on how well their men’s basketball teams perform — some $168 million in 2021, a result of the fact that men’s basketball tournament is by far the most consequential revenue engenderer for the NCAA.
But there is no financial reward whatsoever for high-performing women’s programs, a fact the report called “inconsistent with Title IX.” The NCAA’s fund incentivizes schools to focus on men’s basketball over women’s, the report found, and makes no financial effort to reward gender equity.
“Gender inequities were baked into the very fabric of the tournaments and how the tournaments were viewed by the NCAA,” the report verbalized.
Source: You can read the original Breitbart article here.
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